About Us
We bring entrepreneurship, brand thinking, environmental research and on-ground execution together to make reuse work in the real world.
Builds businesses with purpose.
Purav launched his first sustainability venture, Treenew, at just 18. A serial entrepreneur, he combines environmental ambition with practical business models, helping Cupable turn good intentions into solutions that can grow.
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Brings people and plans together.
Lokesh previously led a 500-member Rotaract organisation, guiding projects ranging from building village wells to supporting local livelihoods. A community builder and operations lead, he combines hands-on coordination with a people-first approach, helping Cupable turn ambitious plans into dependable execution at events and festivals.
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Turns impact into evidence.
A former McKinsey consultant with a PhD from IIT Bombay, Nishith studied how India’s economic growth relates to solid waste generation, particularly plastic waste. His research explored how policy and technology can balance progress with responsibility. He brings a systems-driven, analytical approach to Cupable, helping translate sustainability goals into measurable impact.
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Connects brands with belief.
Rahul brings creativity and commercial understanding from a career in marketing and brand strategy. His experience spans Zomato and a marketing consultancy working with brands including Beardo and Just Herbs. At Cupable, he connects sustainability with clear, culturally relevant stories that people and brands can get behind.
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